Summary
Product manager at the intersection of clinical systems, ecommerce, and AI. I have spent 7 years inside the systems that fail users, built a DTC brand from zero, and done formal PM work at a tech startup. I translate complexity into systems that get adopted.
Experience
LashPals · lashpals.ca
- Launched a DTC beauty brand and online academy from 0 to 1; solo built the academy on a custom stack (Shopify, Supabase, Vercel, Cursor, Cal.com, Clerk); first sale in 4 days
- Led the brand website build with a designer and developer: defined requirements, managed scope, and held accountability for delivery
- Built the Lash Consultation tool with AR try-on in Claude Code: intake flow, an on-device recommendation engine, and live camera lash preview
The Verse · Adventures in Breath
- Identified 3 high impact onboarding drop off points using Pendo; directly informed a redesigned first session flow and measurable improvement in activation
- Acted as central coordination point across design, engineering, and leadership; facilitated cross functional updates and removed blockers
- Synthesised 3 playtesting sessions into a prioritised roadmap presented to founders; defined MVP scope and KPIs tracked pre and post rollout
- Designed a structured content workflow (hooks framework, content pillars, posting guidelines) that cut production time by 60%; adopted as the permanent team system
Thrive Lash Pro · @thrivelashpro
- Grew and sustained a beauty service brand for 5+ years; owned P&L, service design, client experience, and Meta Ads
- Built a training curriculum enabling other technicians to replicate advanced techniques independently
posAbilities · Strive Living Society · Villa Cathay Care Home
- 7 years in complex care environments using PointClickCare (Villa Cathay), Bossnet, and ShareVision daily; built deep firsthand understanding of where EMR systems fail users
- Coordinated across multidisciplinary teams; maintained meticulous documentation with a non negotiable standard of accuracy
PM Skills
Clinical Workflow Knowledge
Cross Functional Leadership
Tools
PendoFigma
SQLAsana
NotionSlack
ShopifyMeta Ads
Claude CodeCursor
TrelloAcuity
EMR Experience
PointClickCare
Bossnet
ShareVision
Education
MBA, Business Administration
Western Governors University
Graduated 2026
BSc Biology, Minor Psychology
University of British Columbia
Graduate Clinical Training
University of Melbourne, Physiotherapy
Certifications
PMI Customer Service Foundations, Feb 2026
Pendo Product Analytics Certification